The three-year partnership between BNP Paribas Cardif and Aide et Action (“assistance and action”) came to an end in December 2011. The purpose of this partnership, which began in December 2008, was to highlight Cardif’s commitment to the fight against inequality between men and women. Aide et Action works to ensure and improve education for all, and in particular for women and girls.

BNP Paribas Cardif chose to provide financial support for the work carried out by Aide et Action in West Africa (Benin, Mali, Niger and Senegal) from December 2008. Between 2009 and 2011, this partnership made it possible for the organisation’s efforts to reach 47,212 people, including 14,733 women and girls.

In Benin, the financial contribution to the Project for the Development of Educational Alternatives (PADAE) made it possible to meet the educational needs of girls and women by ensuring equal access to appropriate informal education programs.

In Mali, a development program aimed at reducing inequalities between men and women and based on literacy was made possible through co-financing of a multi-player project.

In Niger, the financial contribution to the “daughters in school” project has helped increase the enrolment and academic performance of girls in primary school. In particular, parents have been made more fully aware of the importance of their children’s education.

In Senegal, the funds contributed by Cardif were used to improve the environment and comfort of schools with the aim of increasing student performance, especially for girls.

The 300,000 euros donated by BNP Paribas Cardif have contributed to the education and vocational training of 32,694 people, has had a direct impact on 47,212 people*, including 14,733 women and girls, and has indirectly helped more than 1,107,444 people**, including 619,847 women and girls.

Following this partnership and BNP Paribas Cardif’s willingness to place economic and financial education at the heart of its social commitments, Aide et Action has developed a proposal for a partnership in India focusing on this issue. The scope of the project is currently being defined by SBI Life, a BNP Paribas Cardif joint venture in India, and local Aide et Action teams.

*Including management personnel.
**When a sufficiently representative sample of women has been educated in a village, this group impacts other women, the families of these women, their children and accordingly the whole of the community that is hosting the project.


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