Is Santa Claus a rocker? It definitely seems to be the case in Lille!

“Père Noël est-il un rocker?” is an annual rock festival created and run by students from the Edhec Lille business school, to help share some Christmas spirit with disadvantaged families in the region. The idea is not to raise money, but presents—a new toy is your ticket to any of the concerts going on throughout the week!

Find out more about this event, as socially aware as it is culturally prominent, on this week’s BlogTV.