This week, our BlogTV takes on a different perspective. It is not so much a report as it is an intimate conversation with Josette Rousselet-Blanc, founder of the association known as Etincelle (translated as “spark” or “twinkle”).

With a radiant smile, Josette recounts how Etincelle came into existence and what it stands for. The association works on improving the quality of life for women living with cancer, helping them rebuild their self-image. The hospitals take care of the disease, and Etincelle steps in to take care of the emotional and psychological damage that comes along with it.

A simple and moving clip that tells the story of an organization with a great deal of heart…

Etincelle is supported by the BNP Paribas Foundation’s Coup de Pouce programme.