Big news: our BlogTV has been selected as a finalist for the 2011 WebTV Festival in the “Institutional Web” category! The festival will be taking place from March 16-18 in La Rochelle (France) in the Maritime museum, located in the Grands Yachts basin.
The BlogTV that will represent us at the festival captures the images and sounds of the “Lutherie Urbaine”, an association which transforms found objects into musical instruments. Its members create lively and original music, their performances are open to the public, and they also hold instrument-creation workshops.
A little bit of BlogTV history:
In the summer of 2010, the blog launched a weekly webTV with the aim of…
- putting the spotlight on the kinds of associations that work to change the world each day
- encouraging debate and exchange between associations, the public, and employees of the Group around the world
To achieve these goals, BNP Paribas called on Entrecom, a multimedia editorial agency. They have accompanied the blog team throughout the project by being present on editorial committee and by filming the BlogTV episodes.