Cardif Taiwan has launched a new project entitled “Meat Free Monday.” The program, which started March 29th and runs for three months, will help sponsor and support local fruit farmers who were affected by the Marakot typhoon in the fall of 2009.

The Marakot typhoon was the deadliest typhoon to impact Taiwan in recorded history. The natural disaster caused much damage in southern Taiwan, affecting the fruit harvests and causing serious financial loss to the locals.

With the local agricultural cooperation’s help, Cardif Taiwan supports and purchases products, which can at times be somewhat damaged, directly from these fruit farmers affected by the typhoon. Another benefit is that buying locally cuts down on the amount of contributors, in a products supply chain, who emit green house gases.

Also, for the program,  staff of Cardif Taiwan, including  some from the new joint venture  TCB life, sign a pledge card to not eat meat on Mondays for the three month time period. In addition to sticking a personal photo on a pledge card, they also place the photo in the big photo board displayed in Cardif’s lobby area. One reason why staff does not eat meat on Mondays is to help reduce carbon emissions which are caused by the billions of farmed animals producing enormous amounts of methane.