BNP Paribas is continuing its charitable initiatives dubbed “tennis de coeur” (Tennis at Heart) with the 2008 BNP Paribas Masters Tournament in Bercy. BNP Paribas invited 150 children from the “Fête le Mur” Association (founded by Yannick Noah) to attend the sporting event. Young people from the town of Hautmont, almost destroyed by a mini-hurricane in Northern France, were not forgotten; a hundred or so were invited to the tournament.
In addition, BNP Paribas has renewed the “An Ace for UNICEF” campaign: for every ace served by players in the tournament, 10 Euros will be given to the Association.
In the same spirit, 10,500 young people have been given, or have won, tickets for the “Sunday Start” Open Day, held on Sunday 26 October and organised by the DJ Martin Solveig. The competition for tickets was held on the www.bnpparibas.net website. During the day they were also able to watch two tennis matches.
At the same time, BDDF honoured its female clients by inviting a hundred of them to watch the matches in the 3rd round. Each guest could bring a woman friend. In addition, almost 1,000 of the Bank’s professional and business customers were brought together at two evening events, for the purpose of enjoying the unique atmosphere generated by the tournament.
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IDE: to create income opportunities for poor rural households
Project Why: to create a model of education for for children in India




